Open to full-time roles

Senior Performance Marketing Leader — open to my next full-time role.

Google- and LinkedIn-certified, revenue-focused marketing leader with 20+ years scaling consumer services, e-commerce, and ad ops. $200M+ managed, 35–60% user growth, 40% ROI lifts, 30% CAC reductions — by transforming marketing channels from negative to profitable using advanced analytics and AI-driven optimization. Based in the NY/NJ/CT Tri-State area — commutable to Manhattan, Jersey City, and White Plains.

Let's talk Download resume

Looking for fractional or white-label paid media instead? See the fractional offer →

Care.com IAC Applications Umbrella Digital WayBetter Crown Awards Google Partner

Impact at a glance

Twenty years. Numbers that hold up.

$200M+

In paid media spend managed across 20+ years

$83M

Annual portfolio scaled at IAC Applications

60% YoY

Paid sub growth at WayBetter (six-app portfolio)

30%

CAC reduction at Care.com HomePay

40%

Lift in client ROI at Umbrella Digital

1,600+

Campaigns launched and optimized

What I do

Three altitudes. One operator.

Paid Media Strategy

Google Ads, Microsoft Ads, Meta, LinkedIn, Snapchat, TikTok, and YouTube/CTV. I own the full channel mix — hands-on where it matters, leading teams where scale demands it.

Growth & CAC Optimization

Cut CAC 30% at Care.com. Grew paid subs 60% YoY at WayBetter. Scaled Crown Awards' digital spend 300% while ROAS climbed 30% YoY. I turn negative channels profitable.

Team & Stakeholder Leadership

Built Umbrella Digital's media practice from zero to 8 people across Ad Ops, Programmatic, Social, Search, and Media Planning. Reported to VPs, CMOs, and C-suites. I operate at leadership altitude.

Channels

Where I'm hands-on, where I lead teams.

Tier 1 — Hands-on operator

Google Ads Microsoft Ads Meta LinkedIn Snapchat TikTok YouTube Twitter / X Reddit Twitch

Tier 2 — Team leadership

CTV Programmatic Display CM360 DV360 SA360

Tier 3 — Ad Tech & Analytics

CM360 DV360 SA360 Integral Ad Science Google Analytics 4 Looker Studio

Certifications

Credentialed across the enterprise stack.

Google (5 current)

Google Ads Search Certification
Google Ads Video Certification
Search Ads 360 (SA360) Certification
Display & Video 360 (DV360) Certification
Conversion Optimization Certification

LinkedIn (3 current)

LinkedIn Advertising Fundamentals
LinkedIn Marketing Measurement
LinkedIn Marketing Strategy

Partner status

Google Partner — maintained across multiple agency tenures

SA360 + DV360 + the full LinkedIn certification track is a rare combination — most performance marketers touch Google Ads alone. This stack reflects enterprise-scale paid media operation.

Case studies

Three turnarounds, one pattern.

Challenge → Action → Result, in the language a hiring manager actually wants to read.

Care.com

Director, HomePay & Provider Acquisition Marketing · Apr '23 – Jan '25

Challenge

Inherited an underperforming acquisition funnel for HomePay with inefficient spend and declining lead quality.

Action

Revamped digital campaigns in 21 days, refined audio and on-demand video with agency partners, and rebuilt targeting and messaging across channels.

Result

35% YoY lift in high-quality leads · 22% CAC reduction on audio/OTT · 30% overall CAC decrease YoY · 15% growth in new paid subs · 23% inefficient spend trimmed. Promoted within a year to add Provider marketing to the portfolio.

Umbrella Digital

Head of Performance & Growth Marketing · Dec '19 – Apr '23 · Jersey City, NJ

Challenge

Agency needed a performance media practice built from zero to support multi-vertical clients at scale.

Action

Established and led the full Media team (Ad Ops, Programmatic, Social, Search, Media Planning). Integrated CM360, DV360, SA360, Data Studio, and Integral Ad Science in 4 months. Ran campaigns across 10+ channels.

Result

40% lift in total client ROI on a $15M multi-channel budget · $250K in annual MarTech savings · team of 8 built across ad ops and account management · delivered for healthcare, finance, education, automotive, sports, and e-commerce clients.

WayBetter

Director, User Acquisition · Jul '18 – Nov '19

Challenge

Six-app subscription portfolio with plateauing growth and a bloated MarTech stack.

Action

Led acquisition strategy and messaging to C-Suite. Selected and negotiated a new attribution solution. Built A/B testing frameworks on user behavior data. Scaled influencer-driven acquisition.

Result

60% YoY increase in paid subs across six apps · 30% LTV lift · 25% conversion rate improvement from A/B testing · $150K annual MarTech savings · $60K freelancer spend reduction.

Testimonials

Manager, peer, and direct report.

Three vantage points from sixteen named LinkedIn recommendations. Quoted with permission.

“Sebastian is a marketer who excels at keeping an eye on the bottom line and also recognizes that sometimes the devil's in the details… I've seen Sebastian mentor and manage a number of junior staff who've quickly progressed and advanced, which speaks to not only his expertise, but also his ability to develop talent.”

Allison Wertz
Former manager at WayBetter · Now Growth & Marketing Executive (scaled to $160MM+ ARR)
LinkedIn →

“Sebastian managed the most complex initiatives and was a key subject matter expert. He is by far one of the most talented D2C experts I know. His leadership and team-player mentality aided in the success of various key growth initiatives, resulting in the team meeting or exceeding KPIs.”

Glenniss Richards, MBA
Cross-functional peer at WayBetter · Digital Media Lead, Bayer US Pharma · MM+M 40under40
LinkedIn →

“Sebastian is an expert digital marketer with the skills to dissect data and drive results… His attention to detail, ability to get work done, and be a key leader on the team are just a few reasons why I enjoyed working for him.”

Brittany Belezos
Former direct report at IAC Applications · Now Director Partnership Marketing
LinkedIn →

→ See all 16 recommendations on LinkedIn.

What's next

What I'm looking for.

Role

Director, Senior Director, or VP of Performance Marketing, Growth Marketing, User Acquisition, or Paid Media.

Company stage

Growth-stage through public — consumer marketplaces, subscription apps, DTC/e-commerce, fintech, healthcare, or ad tech.

Location

Remote, hybrid in the NY/NJ/CT Tri-State area (commutable to Manhattan, Jersey City, and White Plains), or willing to relocate for the right role.

Start date

Immediate. Actively in-market.

Compensation

Open — aligned to Director/VP market for the role and region.

Org type

Comfortable in-house or agency. Evaluate roles on mandate, not org chart.

FAQ

Quick answers.

What roles are you open to?

Director, Senior Director, or VP titles in Performance Marketing, Growth Marketing, User Acquisition, or Paid Media. I've operated at all three altitudes and am comfortable with both IC-heavy and team-leadership mandates.

Are you open to relocation?

Yes, for the right role. I'm based in the NY/NJ/CT Tri-State area and comfortable with remote, NYC-metro hybrid, or relocation.

What's your notice period?

Immediate — I'm actively in-market.

Do you prefer agency or in-house?

Both. I've led in-house teams at Care.com, IAC Applications, WayBetter, and Crown Awards, and I built Umbrella Digital's media practice from zero as an agency leader. I evaluate roles on mandate, not org type.

What verticals do you know best?

Consumer marketplaces (Care.com), subscription apps (WayBetter, IAC Applications), e-commerce (Crown Awards), and multi-vertical performance (Umbrella: healthcare, finance, education, automotive, sports). I go deep on channel fluency rather than vertical specialization.

Can I see references?

Yes — 16 named recommendations are live on my LinkedIn profile, and I can supply direct references on request.

Are you also open to fractional work?

Yes — see my fractional offer. For the right full-time role, fractional comes off the table.

About

I'm Sebastian Crivelli. For two decades I've been the person companies hand their paid media budget to when the numbers need to work. I've managed $200M+ in spend across Fortune 500 portfolios, growth-stage subscription apps, multi-vertical agencies, and e-commerce catalogs — and I've been promoted inside three of those companies for turning negative channels profitable.

I hold 5 current Google Marketing Platform certifications (including DV360 and SA360) and 3 current LinkedIn certifications. I'm AI-fluent and based in the NY/NJ/CT Tri-State area. I'm looking for my next full-time home.

Let's talk

Let's see if we're a fit.

Pick whichever path is easiest. I reply within 24 hours.

Book a 20-minute intro call Email me directly Download resume LinkedIn

Also considering fractional engagements — see my fractional offer.

Or send a quick note

Tell me about the role.

Five fields, no friction. I'll reply within 24 hours.